MASTER of SCIENCE in LUXURY GOODS AND SERVICES

Course Description

DIRS 601: Directed Industry Analysis (6 credits)
LXRY 642: Luxury Consumer Behavior
LXRY 650: Introduction to Luxury Goods and Services
LXRY 643: The Luxury Legal Environment
LXRY 654: Capitalizing the Luxury Venture
LXRY 655: Human Factors in the Luxury Industry
LXRY 656: Managing Luxury Brands
LXRY 657: Operations and Supply Chain Management in the Luxury Industry
LXRY 658: Accounting and Financial Management in the Luxury Industry
LXRY 659: Luxury and Global Integrated Marketing Communication
LXRY 660: Luxury Pricing, Distribution, and Retailing
LXRY 661: Luxury Product Design and Development
LXRY 662: Luxury Sales and Customer Relationship Management
LXRY 663: Luxury, Technology, and the Internet
LXRY 664: Luxury Sector Seminar
LXRY 665: Luxury Goods Industries -Competitive Analysis
TRNG 601: Luxury Enterprise Immersion



IUM Course Descriptions