MASTER of SCIENCE in LUXURY GOODS AND SERVICES

Program Description

The global luxury industry has never been so diverse. Today's luxury professionals must possess the capacity to evolve; they require an international outlook and an acute knowledge of this complex and discerning marketplace. The Master of Science in Luxury Goods and Services (MLux) at the International University of Monaco (IUM) is a 10-month, 60-credit degree completed in three 12-week terms. Taught in the Principality of Monaco, a great focal point of global luxury, this unique program is designed to give recent graduates a leading edge in this highly competitive field. It introduces students to the operational, financial, marketing, and product issues that impact strategic and business decisions in the area, while providing a focused insight into the wider traits of the industry.

Merging strategic thinking with corporate creativity, the program integrates quantitative rigor and intellectual scope - vital to successfully understanding the high-end market. It focuses on how the luxury industry interacts with the economic, cultural and technological environments of the twenty-first century, the characteristics of today's luxury consumer and the resonances generated by high-end goods and services.

Exploring the current and perpetual challenges facing the wider luxury sphere, the MLux seeks to produce innovative and imaginative leaders who will achieve senior positions across the field, including brand management, product development, strategic planning and luxury product portfolio management.

Based on an industry-specific perspective, the MLux utilizes case studies, project-based learning and professional immersion to demonstrate a visionary approach to the world of luxury. With unparalleled access to Monaco's business community, the classroom experience is enhanced by guest lectures, company visits and industry events that inspire and educate in equal measure.



IUM program description